Rob de Pruis is the Director, Consumer and Industry Relations, Western and Pacific for the Insurance Bureau of Canada. Rob has 25 years of experience in the insurance industry and has held various senior management roles in the areas of claims and risk management for some of the leading insurance companies in Canada. Rob joined the Insurance Bureau of Canada (IBC) in May 2016 as the Insurance Industry Claims Liaison, where he served as the primary claims liaison for the insurance industry in Fort McMurray; and, was instrumental in facilitating insurance assistance to those impacted by the wildfire. In his new role as Director, Consumer and Industry Relations, Rob directs the activities of the Consumer Information Centre for the Western and Pacific region. He acts as a liaison between IBC’s member companies and consumers to find negotiated solutions on issues that impact both parties. He also provides insight on insurance to consumers and facilitates collaboration between industry and relevant stakeholders. Rob has achieved numerous professional designations; and, he also has a Law Enforcement and Security Diploma from MacEwan University. He is a former President, Arbitration Chair and Treasurer of the Northern Alberta Chapter of the Canadian Insurance Claims Managers Association; and, he has been a guest lecturer for the Insurance Institute of Northern Alberta, Insurance Institute of Canada and MacEwan University.